Years ago, contracts for athletic sponsors really only included radio spots, signage in the stadium, video board replays, etc. Now, in many of our contracts, we have a section for Internet. While this section may just include simply just banner ads on website, many include Facebook and Twitter campaigns. I actually think this is a brilliant idea for companies who want to reach a broader audience. Obviously, companies can use their own social media pages to interact with consumers. However, what about the consumers who do not like or follow them? Many consumers may choose not to like or follow a company in order to avoid promotions on their new feeds, but they will like their favorite college or professional team! Not only will contracting a social media campaign with a sport's team broaden your reach, but it may also improve your perceptions in a consumers mind. The fact that they are on promoting with your favorite team may increase how much you like a certain brand.
One of my favorite campaigns this previous football season was the Lowe's Countdown to Kickoff Question. A few days before a game we would post a football related question on the Georgia Bulldogs Facebook page and fans who answered correctly were entered for a chance to win a $50 gift card to Lowe's. Not only was it a chance for the consumers to win a gift card, but it was a chance for them to show of their bulldog knowledge. So, naturally the consumers jumped at it. I think it was a great way for Lowe's to get their name our there and to tie it to an extremely passionate fan base. I think as time goes on we will start seeing more and more companies do promotions with various sports teams. When close to 4,000 people are liking your post, why would you not?
This was my question from the week before the Auburn game.
This picture never gets old. Go Dawgs.
