#TooMuch

Television networks have started to fully integrate the use of Twitter into all their TV shows. Some have decided to properly use this to involve their audience. However, some take it to an extreme. Not going to lie, my guilty pleasure is Pretty Little Liars. I absolutely love watching this show However, what I do not love is the consistent ridiculous hashtags in the corner. Instead of just having #PrettyLittleLiars running they will put up a hashtag for every single thing that happens in the show like #SpencerSnaps or #TobysAlive. It seems like they are desperate to get their views involved on social media. If something interesting happens on the show, which trust me usually does, viewers will choose to tweet about it on their own using #PrettyLittleLiars. The hastags in the corner more so annoy the viewer then make them want to get involved. 

Fox has actually decided on a very interesting way to get users involved on social media. Last night, during The Following (another suspenseful show I highly recommend), I saw them run a promotion in the bottom left corner of the screen. It said if you tweet #TheFollowing, you will receive a special gift from the show while supplies last. This gives the viewers who are passionate about the show a chance to not only get involved but to win something special from them. Also, it creates buzz about the show on social media which could get more viewers.

This is the reason that shows want to create that buzz on social media. They know if people are talking about what is happening in the show and how much they love it, more people will take the recommendations and watch the show. Shows are all about viewership. Commercials and previews of the shows may get more viewers, but hearing that your friends like a show will make you more likely to watch it. So keep the hashtags coming on tv, just make sure they don't annoy your audience. 

I mean #ISmellDeadPeople....Really? I wasn't kidding about the stupid hashtags.