Normally, I hate April Fools. Mostly, because I'm the gullible sucker who falls for every single prank and trust me I did fall for a few pranks. However, in terms of social media, April Fools is a great way to interact with all of your followers. April Fools day generates a lot of buzz for brands. One because people think the joke is hilarious. Two because people actually believe it's real and are sharing it. The best April Fools jokes are the ones that are most believable and have the most potential. One of my favorites from last year was Chick-fil-A's. They said they were replacing the Chick-fil-A cows with pigs. At first, I definitely believed it and I was mad. Took me a bit to realize it was April Fools. For that reason, I was really excited to see what kind of April Fools joke they would pull this year. This is what I saw...
I mean...I guess it's funny, but definitely not my favorite. However, one of my favorites was Netflix. They decided to use April Fools day to bring some "interesting" new categories to their home page. For example:
Now, I think this is funny! I honestly would not expect Netflix to play an April Fools joke and would probably just think this new category is strange. However, it works for them not only because it probably generated buzz, but also because it brings new shows that they want to feature to the front page. April Fools day is great way to not only engage your fans, but to have fun with them as well. It's the only day where you have a legitimate excuse to pull a practical joke and as a company why would you not utilize that?
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